STEP BY STEP
Selling a home is a complicated process, but we will guide you through it every step of the way.
STEP 1 – PRICING
- Prepare comparative market analysis (CMA)
- Review market conditions
- Review other homes on the market
- Discuss your home-sale goals
- Determine the optimal listing price
STEP 2 – PREPARING
- Remove clutter and organize
- Clean and make repairs
- Stage your home for sale
- Consider a home protection plan
- Complete listing documents and disclosures
- Create a Transaction Manager account to manage documents, deadlines and tasks
STEP 3 – MARKETING
- Install distinctive Coldwell Banker yard sign
- Promote your home on the MLS
- Syndicate your home’s listing on hundreds of websites
- Respond to online buyer inquiries through InTouch
- Arrange showings
- Hold open house
- Communicate feedback
- Market your property via email, direct mail and social media
- Provide market updates
STEP 4 – CLOSING
- Evaluate offers and negotiate best price and terms
- Enter documents into Transaction Manager
- Facilitate inspections
- Coordinate closing date, time, location and contacts
- Monitor buyer financing and home appraisal
- Follow up on details
- Review closing statement
- Close the sale
- Provide copies of all closing documents and enter into Transaction Manager
STAGING TO SELL
OUTSIDE
Repaint or touch up trim Make needed repairs
Wash windows and screens Trim trees, hedges, shrubs
Weed and feed lawn and maintain mowing
ENTRANCE
Check doorbell and replace light bulbs Put out new welcome mat
Clean, repair or repaint front door Sweep walkway
GENERAL
Replace burned-out light bulbs Clear out closets
Eliminate clutter
Neutralize and depersonalize
Touch up or repaint walls, trim and ceilings Clean or replace carpeting
Clean curtains, shutters and blinds
Clean fireplace, mantle and surrounding areas Update décor – throw pillows,
bedspreads, towels
KITCHEN & BATH
Clean appliances inside and out
Clear out and clean cabinets, drawers and pantry
Clean, repair or replace faucets and fixtures Declutter counters
Regrout sinks, tubs and showers
BEFORE EACH SHOWING
Pick up toys and clutter
Clear off counters and tabletops Turn on lights
Make beds
Make sure home smells inviting
Set thermostat to comfortable temperature
FIX IT UP WITH NOTHING UP FRONT
The Coldwell Banker® brand can help yo u make the needed improvements and repairs to prep your home for sale with no up-front costs using the RealVitalize® program. There are no enrollment fees or interest, and you don’t have to pay until your property sells.
HOW IT WORKS
1. We’ll work together to decide which home improvement projects will showcase your best and set estimated budget for the work.
2. We’ll enroll your home in the RealVitalize progran and get connected to a dedicated Angi Project Consultant who will source and schedule local vendors from Angi’s network of trusted services professionals.
3. Once you approve the estimates and sign the RealVitalize Partition Agreement, local top-rated professionals implement your home improvements. Home projects and services performed by Angi vendors are backed by the Angi Happiness Guranteed. If you’re not satisfied with your home project or service, Angi will work to make it right.
4. We list your home. You don’t pay anything back until closing*
TO LEARN MORE, VISIT RealVitalize.com.
Affiliated real estate agents are independent contractor sales associates, not employees. ©2021 Coldwell Banker. All Rights Reserved. The RealVitalize logo and service mark are owned by Realogy Group LLC. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.
PRICING RIGHT
Today’s home buyers are more knowledgeable than ever, with many doing their own comparison research. Intelligent pricing is one of the most critical aspects of a successful sale – no matter how perfect your home is, you’ll miss out on potential buyers if its price doesn’t align with similar properties selling in your market.
By considering market factors and local competition, your home will be thoroughly assessed, with an optimal price suggested from the start, so it generates the most activity from real estate agents and buyers.
IF THE ASKING PRICE IS:
- CURRENT MARKET VALUE
- 5% OVER MARKET VALUE
- 10% OVER MARKET VALUE
- 15% OVER MARKET VALUE
THE PROPERTY APPEALS TO:
- 95% OF BUYERS
- 50% OF BUYERS
- 30% OF BUYERS
- 20% OF BUYERS