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Preparing To Sell


Selling a home is a complicated process, but we will guide you through it every step of the way.

Step 1 – Pricing

  • Prepare comparative market analysis (CMA)
  • Review market conditions
  • Review other homes on the market
  • Discuss your home-sale goals
  • Determine the optimal listing price

Step 2 – Preparing

  • Remove clutter and organize
  • Clean and make repairs
  • Stage your home for sale
  • Consider a home protection plan
  • Complete listing documents and disclosures
  • Create a Transaction Manager account to manage documents, deadlines and tasks

Step 3 – Marketing

  • Install distinctive Coldwell Banker yard sign
  • Promote your home on the MLS
  • Syndicate your home’s listing on hundreds of websites
  • Respond to online buyer inquiries through InTouch
  • Arrange showings
  • Hold open house
  • Communicate feedback
  • Market your property via email, direct mail and social media
  • Provide market updates

Step 4 – Closing

  • Evaluate offers and negotiate best price and terms
  • Enter documents into Transaction Manager
  • Facilitate inspections
  • Coordinate closing date, time, location and contacts
  • Monitor buyer financing and home appraisal
  • Follow up on details
  • Review closing statement
  • Close the sale
  • Provide copies of all closing documents and enter into Transaction Manager



A home that looks its best is more likely to sell faster and for a better price. Here are a few tips from the experts for preparing your home for market and staging it for showings.

Repaint or touch up trim Make needed repairs
Wash windows and screens Trim trees, hedges, shrubs
Weed and feed lawn and maintain mowing

Check doorbell and replace light bulbs Put out new welcome mat
Clean, repair or repaint front door Sweep walkway

Replace burned-out light bulbs Clear out closets
Eliminate clutter
Neutralize and depersonalize

Touch up or repaint walls, trim and ceilings Clean or replace carpeting
Clean curtains, shutters and blinds
Clean fireplace, mantle and surrounding areas Update décor – throw pillows,
bedspreads, towels

Kitchen & Bath
Clean appliances inside and out
Clear out and clean cabinets, drawers and pantry
Clean, repair or replace faucets and fixtures Declutter counters
Regrout sinks, tubs and showers

Before Each Showing
Pick up toys and clutter
Clear off counters and tabletops Turn on lights
Make beds
Make sure home smells inviting
Set thermostat to comfortable temperature



With a home in top condition, you can help maximize your selling price with no payment until closing.

The RealVitalize® program helps with home improvements and repairs to prep your home for sale. We pay the up-front costs and you don’t pay us back until closing. No hidden fees, interest charges or markups. Most homes using the RealVitalize program sell at or above list price*.

Use the RealVitalize program to help with:

Room Renovations
Flooring and Carpentry
Handyman Services
Landscaping/Curb Appeal
Moving and Storage
And much more!

To learn more, visit

*Based on program data from June 1, 2020 to May 31, 2021. Not a controlled study; correlation does not equal causation. Results not guaranteed and past performance does not guarantee future results.

Execution of a program agreement is required. RealVitalize is not available in all states and available only at participating offices. Void where prohibited by law. Additional terms and conditions apply. Results not guaranteed. If listing doesn’t sell within 12 months from the first project completion, seller must pay back the full amount of covered services. All property enhancement services are provided by the applicable service providers affiliated with Angi. Neither the Coldwell Banker System nor any of its respective franchisees or affiliated companies is providing any property enhancement product or service in connection with the RealVitalize program. Not intended as a solicitation if your property is already listed by another broker.
Affiliated real estate agents are independent contractor sales associates, not employees. ©2021 Coldwell Banker. All Rights Reserved. The RealVitalize logo and service mark are owned by Realogy Group LLC. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.



While we’ll work together to set your home’s asking price, the buyer will set the sales price. If you price your home too high, you’ll miss out on potential buyers. Pricing your property at fair market value, from the start, will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers.

Pricing right

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